“Efficiency is doing things right; effectiveness is doing the right things.”
More from Peter Drucker
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“The best way to predict your future is to create it.”
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“There is nothing so useless as doing efficiently that which should not be done at all.”
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“The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.”
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“Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.”